Bronzage | MultiLipi Case Study

At a Glance: The E-commerce Metrics

Résultats réels vérifiés à partir de la Centre de commandement MultiLipi :

Revenue Growth

+45%

International sales in 90 days

Catalog Scale

2M+

Words translated and indexed

Langues actives

4 Markets

English, German, Spanish, Dutch

Technical Speed

8 Days

Full catalog deployment time

🇩🇪 Top Performer: Allemand traffic converted at the highest rate, driving the bulk of the revenue lift. German consumers spent 3x longer on translated "Science" pages before purchasing.

1. The Context: Beauty is Specific

Crème de Bronzage is a premium Direct-to-Consumer (DTC) skincare brand known for scientifically backed formulations. In the beauty industry, the "Product Description" is the sales pitch. Customers need to understand ingredients, usage instructions, and dermatological benefits before they buy.

⚠️ La Déconnexion

While the brand had a cult following in France, its digital presence was landlocked.

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The "Ingredient" Barrier: A German customer searching for "Hyaluronic Acid Serum" (Hyaluronsäure Serum) would never find Crème's French listing for "Sérum Acide Hyaluronique."
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Le fossé de confiance : Skincare is intimate. International buyers hesitated to purchase expensive creams when the usage instructions and refund policies were only in French.

2. The Challenge: Indexing 2 Million Words

Translating a simple Shopify store is easy. Translating a brand with 2 million words of educational content, ingredient glossaries, and dynamic product reviews is a scalability nightmare.

A. The "Ghost Catalog" Risk

With thousands of SKUs and reviews, the site was massive.

⚠️ Le problème : Using a standard JavaScript translation widget would leave the site "hollow" to Google. The user might see German, but Googlebot would only crawl the French source.

🚫 The Consequence: Zero organic ranking in Germany, the Netherlands, or the UK.

B. The "Dermatological" Accuracy

Beauty customers are educated.

⚠️ Le risque : A generic translator might mistranslate "Non-Comedogenic" (won't clog pores) into something nonsensical. In skincare, a bad translation isn't just awkward; it looks unsafe.

3. The Solution: Automated Retail Infrastructure

Crème de Bronzage integrated Infrastructure SEO de MultiLipi to automate their European expansion.

Crème de Bronzage Multi-Language E-commerce Platform

✨ Multi-language skincare catalog deployed — FR, EN, DE, ES, NL, IT, PT — with full product descriptions, ingredient glossaries, and customer reviews translated across 2M+ words

🔍

Étape 1 : Le moteur d’indexation (traduction côté serveur)

HTML entièrement rendu : Every product page, ingredient blog, and review instantly generated in 4 languages for search engines

4 New Websites: Google immediately began indexing thousands of "new" pages—effectively launching 4 websites overnight

SKU Coverage: All 2 million words of educational content, ingredient glossaries, and dynamic reviews indexed

🛡️

Step 2: The Beauty Glossary (Brand Protection)

Term Lock: Critical terms like "Retinol," "SPF," and "Skin Barrier" locked for medical accuracy

Dermatologist-Approved: MultiLipi AI ensured terms remained scientifically accurate in German and Dutch

Protection vocale de la marque : Preserved the brand's scientific authority and "Dermatologist-Approved" credibility

🎯

Step 3: The "Hreflang" Matrix

EU-Wide Targeting: For a D2C brand shipping across the EU, correct targeting is vital

Geo-Localized Routing: Brussels (French-speaking) users saw /fr/, Amsterdam users saw /nl/

Conversion Optimization: Reduced friction and improved local conversion rates through proper language targeting

4. The Data Deep Dive: 45% Revenue Lift

The results were not just "more traffic"—they were "more money."

🇪🇺 Unlocked: The DACH & Benelux Markets

The traffic breakdown showed where the money was hiding.

🇩🇪 The German Spender

Allemand traffic became the highest converting segment.

German consumers, known for researching ingredients deeply, spent 3x longer on the translated "Science" pages before purchasing.

🇳🇱 The Dutch Bridge

Opening the Néerlandais language option unlocked the Netherlands.

A market with high purchasing power that is often ignored by French brands.

⚡ Metric: 8-Day Deployment

Speed was a competitive advantage.

🎯 Efficiency: Converting a 2-million-word site usually takes 6 months of manual work. MultiLipi's infrastructure handled the initial translation and indexing setup in just 8 days, allowing the brand to launch before the critical summer season.

💰 Metric: 45% Revenue Increase

Not just traffic—revenue.

💡 Pourquoi c’est important : Le 45% increase in international sales within 90 days proved that localization isn't a cost center—it's a revenue multiplier. By allowing customers to read ingredient lists and usage instructions in their native language, trust barriers evaporated.

5. Préparation à l’avenir : le prochain saut (GEO)

Ce qui rend cette étude de cas vraiment impressionnante, c’est que ces résultats ont été obtenus uniquement grâce au SEO traditionnel .

Ils n’ont même pas encore activé GEO

Crème de Bronzage achieved a 45% revenue increase simply by making their catalog readable to Google in 4 languages.

Imaginez le plafond quand ils le feront.

🧴 The Future State:

Right now, they are winning on Google Shopping. But with their product data already structured by MultiLipi, they are perfectly positioned to turn on Optimisation des LLM . This would structure their ingredient lists and benefits into Data Entities, allowing them to become the cited authority when a user asks an AI agent: "What is the best French moisturizer for dry skin available in Germany?"

Crème de Bronzage won the SEO battle. They are already armed for the AI beauty war.

Crème de Bronzage proved that in e-commerce, 'Language' is a revenue multiplier. By using MultiLipi to index 2 million words of content, they unlocked a 45% sales increase in just one quarter. They didn't just translate words; they translated trust.

Stop limiting your sales to one country.

How Crème de Bronzage Increased International Revenue by 45% in One Quarter