At a Glance: The Education Metrics
Résultats réels vérifiés à partir de la Centre de commandement MultiLipi (measured after only 1 month):
1. The Context: Knowledge Should Have No Borders
AXA Engineers is a leading educational institution providing course materials, research updates, and enrollment information to aspiring engineers. In the competitive world of international education, accessibility is key.
⚠️ La Déconnexion
While engineering principles are universal, the language of instruction is often a barrier.
- • The Discovery Gap: A brilliant student in Tokyo searching for "Engineering Scholarship" in Japanese (工学奨学金) would never find AXA's English-only admissions page.
- • The Missed Enrollment: International students often hesitate to apply if they cannot fully understand the syllabus or prerequisites. By not speaking their language during the research phase, AXA was losing them to local competitors.
2. The Challenge: Academic SEO at Scale
Translating a college website is uniquely difficult because it involves complex academic terminology and constantly changing course data.
A. The "Course Catalog" Indexing Problem
AXA needed more than just a homepage translation. They needed their entire course catalog indexed.
B. The Terminology Risk
Academic integrity is non-negotiable.
3. The Solution: Automated Academic Infrastructure
AXA Engineers integrated Infrastructure SEO de MultiLipi to automate their global outreach.
✨ 8-language toggle deployed — FR, DE, JA, KO, PL, RO, ES, EN — with full course catalog indexing and academic terminology consistency
Step 1: The Indexing Engine (Hreflang for Schools)
Step 2: Localized URL Slugs
Step 3: The "Zero-IT" Deployment
4. The Data Deep Dive: 100% Traffic Growth
Les résultats ont validé la Approche « infrastructure » plutôt que l’approche « Widget ».
🌏 Unlocked: The Asian & Eastern European Markets
The traffic breakdown was startling. The demand wasn't coming from Western Europe; it was coming from high-growth engineering hubs.
Japanese (7,730 Views)et Korean (6,229 Views) became top traffic sources.
This suggests a massive, previously untapped demand for Western engineering education in these tech-forward nations.
Polish (5,813 Views)et Roumain traffic spiked.
Aligning with growing student mobility from these regions seeking quality engineering programs.
📊 Metric: 25,000+ Monthly Views
Trafic doubled from 12k to 25k+ in just 30 days.
🎯 Metric: 39,849 Translation Requests
Presque 40,000 course catalog browsing requests from prospective students.
5. Préparation à l’avenir : le prochain saut (GEO)
AXA Engineers has achieved this doubling of traffic purely through Traditional SEO (Indexing, Hreflang, Keywords).
Ils n’ont même pas encore activé GEO
Imaginez le plafond quand ils le feront.
Right now, they are winning on Google. But with their course data already structured by MultiLipi, they are perfectly positioned to turn on Optimisation des LLM .
This would structure their syllabus and faculty data into Knowledge Graph Entities, allowing them to become the cited authority when a student asks ChatGPT: "Which colleges offer Mechanical Engineering degrees for international students?"
AXA Engineers won the Search battle. They are already armed for the AI war.
AXA Engineers proved that education has no borders if you build the right infrastructure. By simply making their courses readable to Google in 8 languages, they doubled their traffic and increased international applications by 25%. They didn't just translate a website; they exported their mission.