Citation IA
An AI Citation is a direct hyperlink, footnote, or source attribution provided by a generative AI interface (like ChatGPT, Gemini, or Perplexity) when answering a user query. It serves as a verifiable endorsement, driving high-intent traffic from users seeking to validate the AI's answer with the original source.
Why AI Citations Are the New Currency of Trust
As search volume migrates from Google to conversational AI interfaces, "being cited" is rapidly becoming more valuable than "ranking #1." When ChatGPT answers "What are the best project management tools?" and cites your brand with a [1] link, you receive traffic from users already convinced by the AI's recommendation—these are bottom-of-funnel leads with exceptionally high conversion rates. Citations are only awarded to sources that demonstrate authority through structured data (JSON-LD), consistent E-E-A-T signals, and fact-dense content formatting. Brands not optimizing for citations risk becoming invisible as AI interfaces replace traditional search as the primary discovery mechanism.
Traditional Search Ranking vs. AI Citation
Impact dans le monde réel
Brand ranks #1 on Google for "best CRM software"
Reçoit 8 000 clics mensuels, 2,3 % de conversion
184 conversions, high bounce rate from tire-kickers
Brand earns AI citation from ChatGPT for same query
Receives 2,400 monthly clicks, 8.7% conversion
209 conversions from pre-qualified, high-intent traffic