Résultat zéro clic
A Zero-Click Result is a search engine results page (SERP) feature where the user's query is answered directly at the top of the page (via Featured Snippet, AI Overview, or Knowledge Panel), eliminating the need to click through to a website. Users get their answer without leaving Google.
Why Zero-Click Results Are Opportunity, Not Threat
While "zero clicks" sounds negative for traffic, these results are vital for brand authority. Being the source of the zero-click answer builds massive trust and positions your brand as the definitive expert. Studies show that even when users don't click immediately, they remember the brand and return later for deeper engagement or purchases. Additionally, zero-click visibility drives brand searches—users see your answer, remember your name, and later search for your brand directly. The key is optimizing for Featured Snippets through concise, fact-dense answers wrapped in proper HTML structure (lists, tables, clear headings) and JSON-LD schema.
Traditional Blue Link vs. Zero-Click Result
Impact dans le monde réel
Brand ranks #3 for "What time is it in Tokyo?"
Zero clicks - Google shows time directly
No immediate traffic, low brand visibility
Brand wins Featured Snippet for "Nike return policy"
Answer shown in position 0, brand logo visible
No immediate clicks, but 40% increase in brand searches